Google Ads Audit

The Google Ads Audit is the key to optimizing your Google Ads & PPC Campaigns. With an audit of your Google Ads account, we will discover together where there is room for improvement, in order to realize more leads or sales.

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Google Ads Analysis

How my Google Ads Audit makes your company more profitable

The Google Ads Audit is a critical analysis of your Google advertising campaigns to determine where improvements are possible, in order to achieve more visitors, leads and/or sales with often the same advertising budget.

If you advertise through Google Ads, Bing Ads or other search engines to drive potential customers to your website, you know it’s important to get the most out of your advertising budget. With a Search Engine Advertising audit you can discover where there is room for improvement in your Google Ads account.

More leads & sales

What is a SEA Audit and why is it interesting?

With more than 8 years of experience in Search Engine Advertising via Bing & Google Ads for both sole proprietorships and multinationals, I know exactly how to optimize advertising campaigns.

Today, SEA is used by many companies in Belgium for lead generation and/or sales and to immediately reach the top of the search results. And although you sometimes make just enough profit with Google ads, some optimizations can often be done to make your SEA campaigns even more profitable.

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Google Ads Check

Which aspects are covered during the Google Ads Audit?


We evaluate the performance of your current ads and determine which ads are most effective and what adjustments need to be made.

Keywords & Search Terms

We assess the relevance and performance of your ad groups and keywords, then determine which keywords to add or remove, if any.

Bidding strategies

We examine the bidding strategies you are currently using and determine whether they are optimal for your goals.


We analyze your targeting options to determine if you can expand your reach to new potential customers.

The Advantages

What are the benefits of a Google Ads Audit?

After the analysis and optimizations, you will often achieve more leads/sales with the same advertising budget.

  • Improved performance of your Google Ads account
  • More targeted and effective advertising
  • Higher conversion rates
  • Optimization of your advertising budget
  • Increased ROI
Benjamin Samaey Freelance Performance Marketeer

Optimize your PPC Campaigns through a Google Ads Audit

As a Freelance SEA specialist, I offer detailed SEA audits where I examine every aspect of your Google Ads account.

After the audit, you will receive a detailed report with recommendations to improve your performance. Contact me today to learn more about how we can optimize your Google ad campaigns together


Frequently asked questions about the Google Ads Audit

PPC / Google Ads Audit FAQs

This depends on the size of your advertising account, but will often take between 1 to 2 weeks to perform the analysis and deliver it in a report. Smaller accounts can be finished in 1 or 2 days.

All insights and findings are reported in a clear manner that you can (normally) continue with yourself. Are you unsure or would you like to have follow-up for a few months? Then I will of course be happy to help you further.